Back in college, I used to work in a bike shop that sold low-mid price bicycles. I spent a lot of time assembling and repairing them. Lots of times, lower-end bikes had lots of issues: bent parts, untrue wheels, misaligned brakes, etc. I had never heard of the Royal Baby brand before, but after reading other reviews, I decided to get one for my eight year old son. Of course, when it arrived, I gave it my usual thorough walkthrough. Initially, I noticed that the parts seemed to be good quality. Welds were solid and the finish was perfect.
Assembly was just like any other bicycle: pedals, handlebars, seat, accessories. All parts lined up perfectly on the first try. No fighting, no twisting and pulling, none of that. It also comes with some cheap tools to help with assembly, so you don't have to worry about finding a pedal wrench, or the right size metric allen. Once together, I started to look at the mechanics. Tires were very true. There was no noticeable wobble to them, which was abnormal for bikes in the $100-150 range. The brakes were adjusted perfectly. They were centered on the rim and had the perfect amount of pull.
Overall, it seems like a quality bike for the price and I am pleased with the purchase.